In 2011 we launched our first annual Ethical and Environmental Influentials survey. This is a joint initiative with The Ecologist, with whom we have worked for a number of years. The project represents the views of people who take ethical and environmental issues into account when deciding which products and services they do and do not buy.

Two reports are currently being prepared, one for organisations who work with The Ecologist, the second for organisations interested in these issues at a broader level. Organisations who work with The Ecologist should contact them for further information; other organisations interested in the report or conducting research in this area should contact

Additional information is available at

The first Ethical and Environmental Influentials survey consists of over 600 interviews. It highlighted a number of main themes listed below: