In 2011 we launched our first annual Ethical and Environmental Influentials survey. This is a joint initiative with The Ecologist, with whom we have worked for a number of years. The project represents the views of people who take ethical and environmental issues into account when deciding which products and services they do and do not buy.
Two reports are currently being prepared, one for organisations who work with The Ecologist, the second for organisations interested in these issues at a broader level. Organisations who work with The Ecologist should contact them for further information; other organisations interested in the report or conducting research in this area should contact Nigel.Jacklin@ThinkMediaConsultancy.com.
Additional information is available at www.ethicalandenvironmental.com.
The first Ethical and Environmental Influentials survey consists of over 600 interviews. It highlighted a number of main themes listed below:
- whilst more needs to be done to expose bad practice in big business/government and to counter consumer society in general we also need to invest more in ethical and environmental initiatives and to work more closely with big business to encourage better practices
- there was a high level of rejection of the free market and the primacy of economic growth and a strong emphasis on the need to provide a more equitable life for people in the developing world, the need for direct action and to encourage others to behave more ethically and environmentally responsibly
- the need for personal actions such as eating seasonal or locally grown food and reducing levels of personal consumption.